Guess what remains one of today’s most popular
instruments of communication – even in our wired world? Here’s a hint: Look
around your desk, your car and your briefcase and you’ll find a common
denominator.
Another hint? It’s everywhere, it’s accessible and it’s the solution to
leaving your smartphone at home. The answer is the pen, and don’t go writing it
off anytime soon.
The pen’s importance to consumers was investigated recently in a study
cosponsored by BIC Graphic USA, a well-known company selling – you guessed it –
pens. The study interviewed 1,114 consumers on their writing habits, and as
researchers fast discovered, we consumers love our pens. Here are some of their
findings:
· Of those
surveyed, 73% carry a pen at all times.
· Almost 92% of
car owners keep one or two pens in the car.
· And, somewhat
surprisingly, respondents under age 35 ranked the importance of pens higher
than did those over age 65.
You know it’s
in for the long haul when even textophiles love it.
